The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
DENTSU GROUP
Client
Title
Category
Award
Points
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Innovation in Radio & Audio
Points: 50.0
Westworld: The Maze
Agency: 360i / New York
Client: HBO
Category: Craft - Visual & Audio Craft / Sound
Points: 50.0
Westworld: The Maze
Agency: 360i / New York
Client: HBO
Category: Craft - Visual & Audio Craft / Sound
Points: 25.0
Absolut #NoSugarCoating
Agency: Absolut Vodka / New York + 360i / New York
Client: Absolut Vodka
Category: Mobile-First Video / Under 15 Seconds
Points: 25.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Craft / Printing & Paper Craft
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 25.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Experiential Radio & Audio
Points: 25.0
ASPIRATION & PERSPIRATION
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 25.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Innovation in Radio & Audio
Points: 25.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Digital / Use of Technology
Points: 25.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Promotional / Posters - Series
Points: 15.0
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids
Category: Physical Product
Points: 15.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Craft / Use of Digital Technology
Points: 15.0
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto
Category: Utility
Points: 15.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Innovation in Health & Wellness
Points: 15.0
Painted by Paint
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Craft / Art Direction
Points: 15.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography
Points: 15.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Audio
Points: 10.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Craft / Data-Driven Personalization
Points: 10.0
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Out-of-Home / Experiential & Installations - Single
Points: 10.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Experiential Radio & Audio
Points: 10.0
The Flowers in Masterpieces
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School
Category: Promotional / Posters - Series
Points: 2.0
LINK THE WORLD, LIKE A WORD.
Agency: DENTSU INC. / Tokyo
Client: TOYOTA L&F
Category: Typography / Static
Points: 2.0
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN
Category: Promotional / Collateral Items
Points: 2.0
#PowerlessQueen
Agency: WATConsult / Mumbai
Client: Project Nanhi Kali
Category: Gaming / Branded Games
Points: 2.0
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd.
Category: Craft / Printing & Paper Craft
Points: 2.0
HEARTLAND 365
Agency: DENTSU INC. / Tokyo
Client: Kirin Brewery Company, Limited
Category: Promotional / Collateral Items
Points: 2.0
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd
Category: Promotional / Collateral Items
Points: 2.0
The Mailable Billboard
Agency: DentsuBos / Toronto
Client: New Standard Beer
Category: Promotional / Collateral Items
Points: 2.0
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN
Category: Editorial / Magazines & Newspapers
Points: 2.0
Stradivarius: Timeless Journey
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / Tokyo
Client: TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd
Category: Experiential / Environmental / Indoor Spaces
Points: 2.0
Only for aesthetic eyes
Agency: DENTSU INC. / Tokyo
Client: good mornings Co., Ltd
Category: Craft / Printing & Paper Craft
Points: 2.0
Fleeting Beauty
Agency: KOKUYO Co.,Ltd. / Osaka + DENTSU INC. / Tokyo
Client: KOKUYO Co.,Ltd.
Category: Craft / Art Direction
Points: 2.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Craft / Art Direction
Points: 2.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Promotional / Posters - Series
Points: 2.0
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Agency: DENTSU INC. / Tokyo + plug / Tokyo
Client: NIPPON COLUMBIA CO.,LTD.
Category: Craft / Art Direction
Points: 2.0
SINCE 1995
Agency: DENTSU INC. / Tokyo
Client: KOBE SHIMBUN
Category: Craft / Art Direction
Points: 2.0
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Craft / Art Direction
Points: 2.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Creative Use of Data / Storytelling
Points: 2.0
Stories to Inhale
Agency: NBS / Sao Paulo + Clin Kids / Sao Paulo + Domo / Sao Paulo + Canja Audio Culture / Curitiba
Client: Clin Kids
Category: Products
Points: 2.0
Black Spots Campaign
Agency: X-Line Co., Ltd. (dentsu group) / Taipei
Client: Taiwan Star Telecom Co., Ltd.
Category: Events & Experiential
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 2.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Craft - Visual & Audio Craft / Sound
Points: 2.0
Westworld: The Maze
Agency: 360i / New York
Client: HBO
Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 2.0
Block Wish
Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki
Client: HOK-Elanto
Category: Innovation in Social Media
Points: 2.0
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant
Category: Social Engagement / Stunts & Activations
Points: 2.0
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant
Category: Livestream
Points: 2.0
MUSIC LESSONS USING SOUNDLESS BEATS
Agency: DENTSU INC. / Tokyo + PYRAMID FILM QUADRA INC. / Tokyo + Ginger Design Studio / Tokyo + DENTSU PUBLIC RELATIONS INC. / Tokyo
Client: DENTSU INC.
Category: Experimental / Internal Projects / R&D
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Innovation in Radio & Audio
Points: 2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Best of Discipline Pencil
Points:
50.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Absolut Vodka
Title:
Absolut #NoSugarCoating
Category:
Mobile-First Video / Under 15 Seconds
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
ASPIRATION & PERSPIRATION
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Promotional / Posters - Series
Award:
2019 Design Silver Pencil
Points:
15.0
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Physical Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Use of Digital Technology
Award:
2019 Direct Marketing Silver Pencil
Points:
15.0
Client:
HOK-Elanto
Title:
Block Wish
Category:
Utility
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Dulux Paints
Title:
Painted by Paint
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography
Award:
2019 Print & Outdoor Silver Pencil
Points:
15.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Audio
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft / Data-Driven Personalization
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Dulux Paints
Title:
Paint flow
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Experiential Radio & Audio
Award:
2019 Radio & Audio Bronze Pencil
Points:
10.0
Client:
Shiga Art School
Title:
The Flowers in Masterpieces
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
TOYOTA L&F
Title:
LINK THE WORLD, LIKE A WORD.
Category:
Typography / Static
Award:
2019 Design Merit Award
Points:
2.0
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
Project Nanhi Kali
Title:
#PowerlessQueen
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Merit Award
Points:
2.0
Client:
Kirin Brewery Company, Limited
Title:
HEARTLAND 365
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
New Standard Beer
Title:
The Mailable Billboard
Category:
Promotional / Collateral Items
Award:
2019 Design Merit Award
Points:
2.0
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Editorial / Magazines & Newspapers
Award:
2019 Design Merit Award
Points:
2.0
Client:
TOKYO STRADIVARIUS FESTIVAL 2018 Committee / Nippon Violin Co.,Ltd
Title:
Stradivarius: Timeless Journey
Category:
Experiential / Environmental / Indoor Spaces
Award:
2019 Design Merit Award
Points:
2.0
Client:
good mornings Co., Ltd
Title:
Only for aesthetic eyes
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Merit Award
Points:
2.0
Client:
KOKUYO Co.,Ltd.
Title:
Fleeting Beauty
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Promotional / Posters - Series
Award:
2019 Design Merit Award
Points:
2.0
Client:
NIPPON COLUMBIA CO.,LTD.
Title:
1228 | The Ten Fires - Kazuya Yoshii: Blu-ray Box Set
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
KOBE SHIMBUN
Title:
SINCE 1995
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Clin Kids
Title:
Stories to Inhale
Category:
Products
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Taiwan Star Telecom Co., Ltd.
Title:
Black Spots Campaign
Category:
Events & Experiential
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
HOK-Elanto
Title:
Block Wish
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Livestream
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
DENTSU INC.
Title:
MUSIC LESSONS USING SOUNDLESS BEATS
Category:
Experimental / Internal Projects / R&D
Award:
2019 Intellectual Property Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Innovation in Radio & Audio
Award:
2019 Radio & Audio Merit Award
Points:
2.0
